The massive increase in mobile job hunting is showing no signs of slowing down. It has been a real game changer for candidate attraction, creating a raft of new ways we can target people when they are on the move, often with pinpoint precision. From snapshot targeting (where we set a radius from a postcode or specific location and target users with interactive creative), to the use of Near Field Communications (NFC) chips or augmented reality ads, to sponsored WiFi hotspots or the use of virtual reality to help candidates really experience the working environment.
There’s a huge range of ways for us to reach and engage with your target audience. The mobile industry is constantly innovating and we love keeping abreast of the most recent developments and applying them to the recruitment market.